Generating Over $2.6m Worth of Targeted Leads via Organic Traffic!
Website: exquisitetimepieces.com
Focus: Organic traffic & leads
Client Industry: Fashion & Luxury
Exquisite Timepieces is an authorized dealer of 40+ luxury watch brands including Seiko, Omega, Hublot, Grand Seiko, and more. They have a brick-and-mortar store in Naples, Florida, and also have e-commerce operations across the US.
With the help of Rank Arcade, we were able to expand our organic search presence on Google and build a passive channel for high-quality leads.
Tim, CEO & Founder (Exquisite Timepieces)
The Problem
The client came to us as they were not happy with their organic search presence.
They knew their potential audience was out there, searching for different queries on Google with a serious buying intent. But at the time they were losing clicks (and leads) to competitors, who were actively investing in organic growth.
And most of all, they wanted to establish a strong brand presence on the web for long-term results. That’s when they approached us for a holistic SEO strategy.
Solution Strategy
Every business is unique in its own way and requires a customized strategy for organic search. So we had an initial consultation with the client to figure out the nitty-gritty of their business and develop a comprehensive SEO plan for long-term success.
The SEO campaign can be broken down into three parts:
- Keywords & Content
- Earning Links & Brand Mentions
- Technical Optimizations
Let’s see how we tackled the 3 parts of the triangle to secure 100k+ monthly visitors (consistently) for exquisitetimepieces.com!
1. Keywords & Content:
Keywords are the backbone of organic search. That’s how Google makes sense of who you are, what you do, and on what keywords to show your website on.
We identified hundreds of primary keywords for the client to engage new audience, increase search engine rankings, improve brand presence, and ultimately generate more leads.
Once we had the keywords, the next step was to have our content team craft the perfect landing pages and helpful blog content to feature these keywords in a strategic manner. All pages were NLP-optimized and adhered to Google’s latest content guidelines.
2. Links & Brand Mentions
A link to your website from another website (aka backlink) acts like a vote of confidence for search engines. So the more links the merrier. But when it comes to backlinks, quality always triumphs over the quantity of links.
Our PR & Outreach team managed to secure links from reputed publications in the client’s niche (i.e. fashion and luxury) on a consistent monthly basis.
As an example, check out this post on Mens Gear, a leading digital publication for men’s fashion tech.
The words “Seiko Prospex” are linked to the client’s webpage selling those watches, sending a powerful trust signal to Google.
This is just one of the many links from premium publications that we secured over the last 2 years.
3. Technical Optimizations
The client had multiple website issues that were negatively impacting their ranking potential in Google results.
They had several 404 errors i.e. URLs that were no longer available on the website. We made relevant redirects for the URLs and revised the sitemap to ensure only live URLs are listed.
Some pages that were not supposed to be found by users were also indexed in Google. For example, there was a form on the website which was to be filled by a customer looking to sell their watch. But it was live on Google and was cannibalizing the main page that was intended.
The website had a plain and dull formatting for blog posts. The fonts were not mobile-friendly and the blog layout wasn’t appealing enough.
These changes significantly improved the on-page time of an average visitor by 36%. Our design team created trust badges and promotional banners across the website to demonstrate authority and win a visitor’s trust.
We made visual maps for the website’s internal links and found a lot of opportunities to spread the trust from high-ranking pages to other important landing pages.
On top of that, we did monthly site audits to scan any potential threats/opportunities and rectify them accordingly.
The Results
During the last 2 years, the client has managed to receive:
➡️1.6 Million Total Organic Clicks to the site
➡️$2.6 Million in Trackable Leads (highly targeted)
➡️Page #1 rankings on 6,305 Google queries
➡️36,697 total organic keywords on Google
➡️100k+ monthly organic visitors (recurring)
➡️Conversion rates increased by 144%
The website ranks on the #1 spot in Google results for several valuable queries, driving highly targeted leads on a daily basis. Check out some examples:
➡️260% Increase in the site’s Referring Domains (No. of sites linking to the client)
That sums it up!
In summary, we helped the brand not only generate a terrific ROI, but also establish a strong presence on Google for long-term success!
SEO is one of the highest ROI marketing channels out there, and you are losing out on a lot of targeted leads!
Want to see what we can do for your business? Book a FREE 15-minute consultation call now!